January 1, 2019 at 4:15 pm

Career Week | Meet the English Alum Who Develops American Airlines Digital Platforms

Aaron Schwarz, portrait

Aaron Schwarz

Aaron Schwarz ’11

Meet the Ohio University English alum who manages American Airlines digital platforms and just launched the new AAdvantage redesign, including a mobile app, on Friday, Feb. 1, at 3 p.m. in Ellis 014.

Aaron Schwarz (’11) has held several positions in the corporate digital marketing world and currently works as a Senior Analyst of New Product Development with American Airlines.

His talk will include his trajectory from English degree to the Digital Channels Department at American, the department’s 2019 initiatives, a look at the recently launched AAdvantage Redesign 5.0, and an overview of American’s mobile app strategy. The title of his talk is “The Importance of Writing to Technology: An English Major’s Digital Marketing Journey.”

This event part of the College of Arts & Sciences Career & Networking Week, Jan. 28 to Feb. 2, designed especially for undergrad and graduate students majoring in the humanities, social sciences and natural sciences.

He graduated with a degree in English from the College of Arts & Sciences in 2011.

A 2011 Ohio University graduate, Schwarz earned an English degree from the College of Arts & Sciences. While at OHIO, he enjoyed writing for The Post, playing intramural hockey and spending time with friends on Court Street.

Since graduation, his career path has focused heavily on digital marketing, with stops at a PR firm, digital agencies and Hilton Worldwide. Currently, Schwarz works at American Airlines as a Senior Analyst of New Product Development. He lives in Dallas with his wife, Michelle, and their black lab, Molly. In his spare time, he can be found at any Dallas sporting event, running or on a plane traveling somewhere new.

Job Responsibilities

  • Manage big digital projects for American Airlines, specifically projects on, mobile web and the American Airlines mobile app.
  • Work with digital stakeholders across AA including AAdvantage Loyalty, IT, User Experience Designers, User Testing, Analytics and Content.
  • Responsible for creating an engaging, forward thinking and seamless user experience across all digital platforms.
  • Launched AAdvantage Redesign in July of 2018.
  • American Airlines Mobile App Subject Matter Expert.

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