Alumni News

March 31, 2016 at 12:07 pm

Sociology Alumnus Enjoying Role in Academia

Brandon Brooks

“I enjoy building relationships with students who are thoughtful and reflective, but also push back when they don’t agree.”

Brandon Brooks earned his M.A. in Sociology in 2010 from the College of Arts & Sciences at Ohio University and recently received his Ph.D. in Media and Information Studies from Michigan State University.  He is now an Assistant Professor of Digital Media Studies at Queens University of Charlotte in the Knight School of Communication.

Brandon teaches classes on communication research methods, mass communication theory, and online media management.

His research interests center around Internet governance and the effects Internet policies have on organizational uses of social media. He also thinks a lot about politicizing through social media and how campaigns use social media to reach their constituents.

“I really enjoy the freedom that comes with being a professor.

“I can make my own path based on what my interests and long term goals are. I get to develop courses, research, and mentor relationships into what I want. Very few careers allow you that flexibility.”

“The university also affords me the opportunity to create meaningful partnerships with the community. It means something to be a professor from a university and I feel lucky to be in my current position.”

In 2015 he co-presented “Is it Institutional or System Trust: Mediating the Effect of Generational Cohort Membership on Online Banking Intentions” at the 2015 iConference hosted by the University of California, Irvine Donald Bren School of Information and Computer Sciences in Newport Beach, CA.

Abstract: A cross sectional survey of Amazon Mechanical Turk (MTurk) users (N = 559) was conducted to investigate the mediation effect of institutional and system trust on generational differences in online banking intentions. Results of serial mediation models showed that the effect of age on online banking intentions was best mediated through the serial combination of institutional and system trust, respectively. Theoretical and practical implications are discussed.


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