March 1, 2019 at 5:00 pm

Linguistics Colloquium | Language of Advertising in United Cattle Products’ Marketing of Tripe, April 5

David Bell, portrait

Dr. David Bell

The Linguistics Colloquium series presents Dr. David Bell discussing “Superfine quality, absolute purity, daily freshness: The language of advertising in United Cattle Products’ marketing of tripe 1920-1945” on Friday, April 5, from 12:55 to 1:55 p.m. in Gordy 301.

Bell is Associate Professor and Chair of Linguistics.

Overview: For more than 100 years, tripe was one of the most popular foods in the northwest of England. In 1920 independent tripe shops were amalgamated into the United Cattle Products or UCP. Using promotional advertising in local newspapers, this talk examines the strategies UCP used to market the eating of tripe in the face of ridicule, disdain, and disgust.

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